A healthcare institute’s website is its most significant communication and marketing tool. A well-designed and user-friendly website is equivalent to a lifeline for your healthcare practice.
In today’s healthcare environment, a website is seen as far more valuable than a simple tick on the healthcare marketing to-do list. It contributes to the retention of a strong patient base while also providing patients with on-demand online services.
Why is having a Healthcare website important?
A website serves as a virtual gateway to the way you work, letting patients access information, schedule appointments, and learn more about the services you provide. Website design trends evolve with technology, and remaining current with these trends can provide your healthcare practice a competitive advantage.
According to studies, about 25% of patients currently seek doctor reviews, and 75% of individuals have used the Internet to choose a hospital or private practice – the majority of this information comes from your healthcare practice.
Additionally, during the COVID-19 pandemic, there was a 63-fold rise in virtual-care consultations and other telemedicine appointments, according to the US Department of Health and Human Services. Therefore it is extremely important to prioritize website development for your healthcare practice.
Having a smooth-functioning website also gives your patients a sign of legitimacy, raising the chances for newer ones to trust you more.
Here are some latest trends that can change the game for your healthcare marketing efforts
1) Mobile-Friendly Design:
With the growing popularity of smartphones and tablets, optimizing your healthcare website for mobile devices is a must. The mobile-first design focuses on providing a consistent user experience on smaller screens, ensuring that your website is easy to navigate, loads quickly, and gives all important information without sacrificing usability.
Responsive design approaches and adaptive layouts are used to adjust information and design elements to multiple screen sizes, increasing user experience and search engine exposure.
2) Minimalistic and Clean Layouts:
Less is often more when it comes to website design. Because of their simplicity and elegance, minimalist and clean designs have gained more preference in recent years. These designs eliminate any unneeded clutter and distractions, letting visitors concentrate on the most important aspects of your healthcare practice, such as services, patient testimonials, and contact information.
You can develop a visually beautiful website that is easy to use and one that illustrates your professionalism by using plenty of white space, clear typography, and strategic color use.
3) Bold Colors and Gradients:
While minimalistic designs are fashionable, including bright colors and gradients in your healthcare marketing website can provide individuality and visual excitement. Vibrant colors can elicit emotions and help to establish a memorable brand identity.
Bold colors, when used carefully, can draw attention to critical features such as call-to-action buttons or key content, directing users to take the appropriate activities on your website. However, it is critical to strike a balance and ensure that your color choices are consistent with your brand and do not detract from the user experience.
4) Custom Illustrations and Icons:
Illustrations that are unique and personalized are a great way to set your healthcare website apart from the competition. You can add a personal touch and build a visual narrative that reflects your practice’s values and expertise by commissioning or creating original artwork.
Custom icons can also be used to improve the user experience by giving sensible visual cues that allow users to navigate through different sections of your website more easily.
Microinteractions are subtle animations that respond to a user’s website activities. These interactive features can be programmed to provide feedback, guide users through a procedure, or just generally enhance the user experience.
Incorporating micro-interactions, such as button hover effects or animated loading screens, can improve the patient engagement and recall of your healthcare website. However, animations should be used carefully to avoid affecting website performance or distracting from the primary content.
6) User-Centric Navigation:
Intuitive navigation is crucial for a successful healthcare website. Visitors should be able to find the information they need quickly and effortlessly. User-centric navigation involves organizing your website’s content logically, using clear labels and categories, and providing search functionality. Mega menus, sticky headers, and breadcrumb navigation can further enhance the user experience, making it easy for patients to explore different sections of your website and find the information they seek.
Building trust is critical in the healthcare industry. Incorporating social evidence, such as patient testimonials and reviews, can have a significant impact on a prospective patient’s decision to choose your practise. Including a testimonials area on your website can provide reassurance and demonstrate your patients’ positive experiences. Furthermore, including social media feeds or embedding real-time evaluations can boost legitimacy and stimulate patient interaction, fueling your social media marketing efforts.
8) Accessibility and Inclusive Design:
When building a healthcare website, accessibility should be at the top of your criteria. With this, you ensure that people with disabilities or impairments can access your website and its content by using inclusive design practices. This involves including alt tags for photos, closed captions for videos, keyboard navigation assistance, and maintaining color contrast for legibility. You demonstrate your dedication to providing equal treatment and supporting diversity by making your website accessible to all users.
More than being a trend, this is a compulsion every healthcare website must comply with. When building a website for your healthcare organization, you must ensure that HIPAA compliance procedures are in place. A comprehensive HIPAA-compliant website design implies that HIPAA is considered carefully at every stage of your site’s development life cycle.
The website design recommendations discussed in this article can help you change your healthcare practice’s online presence. You can create a website that not only attracts patients but also provides them with a seamless and engaging experience.
Remember that your website is a digital reflection of your healthcare practice, and maintaining current design trends is critical to remain ahead in the competitive healthcare business. You can connect with the website development experts at North Rose Healthcare to help you navigate and curate a transformative website.
Frequently Asked Questions
What are the emerging trends in healthcare?
Studies have shown that future healthcare trends will focus on advancements in telemedicine, artificial intelligence, and remote monitoring devices, as well as the need for enhanced cybersecurity.
Which design is a leading web design?
One of the most recent web design trends for e-commerce sites is the usage of micro animations to improve user experience and provide customers with a more dynamic view of their products.
Why is a healthcare website important?
The main objective of developing a healthcare website is to connect people with healthcare facilities and professionals. It enhances your hospital’s brand awareness.