WHAT WE OFFER
Digital Marketing for Healthcare
Our healthcare-specific digital marketing expertise gives your practice greater online visibility within the communities you serve. With a combination of engaging social media posts, paid advertisements, and targeted campaigns, your brand is strategically positioned where patients who need your help can find you easily across any digital platform.
Web Design and Development
Create a stronger online brand with high conversion rates and visibility by optimizing your practice across the web.
1. ADA and HIPAA compliant website design and development.
2. Your website acts as a conduit for prospective patients as part of various conversion funnels
SEO: Search Engine Optimisation - Local and National
Seeking healthcare information is one of the most common activities across search engines like Google, Yahoo, and Bing. Nearly 7% of all Google searches are healthcare-related. With significant opportunities to reach your target audiences online, healthcare organizations must employ search engine optimization (SEO) and elevate their practice in local search results. North Rose Healthcare specializes in search engine optimization for healthcare organizations and medical practitioners by identifying terminology most effective to target with local SEO. A site that is not optimized can lose out on traffic to competitors, which means missing out on a huge opportunity to reach the right people. Our experience with healthcare practices across North America allows us to craft very specific SEO campaigns designed for lasting results.
Social Media Management
One of the key elements of any social media strategy is brand-building through Social Media Optimisation. More than 40% of consumers say that they rely on the information found via social media to deal with their health. We actively promote your practice using social media marketing strategies by putting out an enhanced brand image to attract cost-efficient traffic through multiple channels. Our goal is to maximize brand value and optimize the cost per social lead.
PPC: Pay-per-click Marketing
No digital marketing strategy is complete without a promotional push. A smart healthcare marketing strategy can dynamically control key metrics such as cost-per-click, revenue-per-click, and cost-per-acquisition, giving you a new patient acquisition cost that is sustainable through its cost-efficiency. We deliver just that through intensive keyword research, extensive market analyses, and a carefully structured campaign